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MOBIL OIL CORPORATION: CANADA DISTRIBUTION NETWORK


Course: OR 680, Applications Seminar

Professor: Stephen G. Nash


The Mobil Oil Corporation currently (FY 1997) commands 1% of the  lubricant market in Canada.  Mobil has a strategic  Canada objective to gain 3-5% market share per year by opening new  regional distribution centers

This project built a logistics network model to supply the current  demand (1997) and the projected future demand (2002).  Once the  model was built, expected costs of production, transportation and  operations were matched against demand to decide the best location for  several Regional Distribution Centers (RDC).At the completion  of the analysis Mobil management was given a complete breakout of the  findings.

The optimal number of RDC's selected to maximize Mobil's measure of  quality service (number of days required to deliver product) was eight.  Interestingly, the number of RDC's selected in the future model was also  eight. Sensitivity analysis indicated that the solutions would not change even with a large magnitude of change in the model parameters.  In addition, Both models selected the same  eight RDC's. This tells Mobil they can start selecting based on their  anticipated demand growth centers.


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