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MOBIL OIL CORPORATION: CANADA DISTRIBUTION NETWORK
- Russell Hall (B.S. 1975, Trinity University; M.S. 1999, Kansas State
), Lt. Colonel, US. Army
- Dan McNamara (B.S. 1988, SUNY Oneonta ; M.S. 1998, GMU ), Senior Consultant, Booz, Allen & Hamilton
- Scott Swann (B.A. 1988, Texas A&M M.S. 1998,
GMU), Technical Staff Member, BDM
Course: OR 680, Applications Seminar
The Mobil Oil Corporation currently (FY 1997) commands 1% of the lubricant market in Canada.
Mobil has a strategic Canada objective to gain 3-5% market share per year by opening new regional distribution centers
This project built a logistics network model to supply the current demand (1997) and the projected
future demand (2002). Once the model was built, expected costs of production, transportation and
operations were matched against demand to decide the best location for several Regional Distribution Centers (RDC).At the completion of the analysis Mobil management was given a complete breakout
of the findings.
The optimal number of RDC's selected to maximize Mobil's measure of quality service (number of
days required to deliver product) was eight. Interestingly, the number of RDC's selected in the future model was also eight. Sensitivity analysis indicated that the solutions would not change even with a
large magnitude of change in the model parameters. In addition, Both models selected the same eight
RDC's. This tells Mobil they can start selecting based on their anticipated demand growth centers.
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Links
(snash@gmu.edu)
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